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September 14, 2015
AAA: One Third of Wisconsinites Do Not Have Life Insurance
 
Madison, Wisc. (September 10, 2015) — Most people do not like to think about their mortality, but in order to have a secure financial future for your family and loved ones, having a plan in place for the inevitable is essential. According to a recent AAA Consumer Pulse™ survey, one third of Wisconsinites do not have a life insurance policy. In fact, more than a quarter (28%) of residents without life insurance do not see the need in having one.
 
“Life insurance is a crucial part of financial and insurance planning,” said Michael Fletcher, Assistant VP of Life Insurance Operations for AAA - The Auto Club Group.
 “Many people either don’t have a policy or not enough coverage and all it would take is one accident or terminal illness to leave your family in financial peril.”
 
Many people have preconceived notions about life insurance, which are often times incorrect:

 
  • Myth: Life insurance costs too much.
    Truth:
    Most people tend to overestimate the cost of a policy. Most Wisconsinites (61%) believe $250,000 term life policy would cost $200 or more a year.  A life insurance policy can be quite affordable. For instance, a 30-year-old, non-smoking woman can get a $250,000 term life policy for under $150 a year. That's 41 cents a day.
  • Myth: I’m a stay-at-home parent; I don’t need life insurance.
    Truth:
    Stay-at-home parents provide a valuable contribution to the household, even if they are not earning a paycheck. A surviving spouse who is employed may need money for child care, housekeeping, and other household tasks that were previously performed without financial compensation.
  • Myth: I don’t need life insurance; I’m single.
    Truth:
    There are many scenarios that make life insurance a good idea for single people. You may have elderly parents who depend on you for their care (or will in the future). You may want to leave funds for a family member, such as a niece or nephew, or even make a financial contribution to an alma mater or a beloved charity. And some life insurance policies can have value other than a death benefit. Universal life insurance, for example, grows cash value over time, and loans can be taken out on the value of the policy at a fixed rate.
  • Myth: I can’t get life insurance because I’m a senior citizen.
    Truth:
    There are policies available to senior citizens that can play an important role in the handling of final expenses, which might otherwise burden a surviving spouse or other family members. The sooner you take action to obtain a policy, the more coverage choices and attractive premiums you will find.
  • Myth: I don’t need to think about life insurance because I have it through my work. Truth: Over half (58%) of Wisconsinites who have life insurance have employer-provided life insurance. While that can certainly be a good starting point, people do need to be aware of what would happen if that company benefit changed or if they left the company. Often times a life insurance policy that isn’t company provided can be a more stable and cost-effective option.  
“These are just a few of the common misconceptions some have about life insurance,” said Fletcher. “The best thing you can do is talk with your life insurance agent about the correct coverage for you, such as the AAA Life Insurance specialists at your local AAA branch.”
 
It is never too late or too early to invest in a life insurance policy. Go to
AAA.com/life for more information and AAA Life Insurance products.  
 
AAA Consumer Pulse™ Survey
The AAA Consumer Pulse™ Survey was conducted online among residents living in The Auto Club Group territory from July 13, 2015 to August 1, 2015. A total of  400 residents in Wisconsin completed the survey. The results have a margin of error of ± 4.9 percentage points. Responses are weighted by gender and age to ensure reliable and accurate representation of the adult population (18+) in Wisconsin.
 
About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

 

Contact(s):

Nick Jarmusz
phone: 608-828-2495

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