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October 12, 2015
MATC and AAA Partner on Safe Driving Campaign

Students Encouraged to Avoid Distractions Behind the Wheel that Could Jeopardize their Goals

MILWAUKEE, Wisc., (October 7, 2015) - Milwaukee Area Technical College is teaming up with AAA Wisconsin and the Auto Club Group Traffic Safety Foundation to discourage distracted driving by students.  Events will be held at each of MATC’s campuses throughout October.

"We are pleased to partner with AAA Wisconsin and the Auto Club Group Traffic Safety Foundation to highlight the dangers of distracted driving," said Archie Graham, MATC director of student life. "It is important that people realize how easily a simple action like reading a text or checking the internet while driving could have tragic consequences."

At each campus, students will have the opportunity to experience the effects of distraction during a virtual drive on the AAA/ACGFTS simulators.  They also will have the opportunity to win a $50 gas card by writing down a personal goal that might not be realized if they were to get into a distracted driving crash, and then posting a “safety selfie” with it using #MATCisFocused. 

A recent study by the AAA Foundation for Traffic Safety found that drivers ages 19-39 are significantly more likely to use their phones behind the wheel than any other age group.  Forty-three percent report typing text messages or emails, compared with fewer than 30% for any other age group.  In addition, more than a quarter of drivers in this group report using the internet behind the wheel, compared to fewer than 17% for other groups.

“Distracted driving is dangerous driving,” said Victoria Hanson, regional president for AAA Wisconsin.  “It is critical for young adults – who will be setting the example for the next generation of drivers – to recognize the risks and develop safe habits behind the wheel.”

Representatives from AAA, working with MATC’s Office of Student Life and MATC’s student government have already visited the Oak Creek Campus with this message. They will take it to the college’s three other campuses as follows:

Tuesday, Oct. 13 - 11 a.m. to 2 p.m.
Downtown Milwaukee Campus - cafeteria
700 West State St.

Tuesday, Oct. 20 – 11 a.m. to 2 p.m.
West Allis Campus - cafeteria
1200 South 71st St.
Tuesday, Oct. 27– 11 a.m. to 2 p.m.

Mequon Campus - cafeteria
5555 West Highland Road

AAA Wisconsin is part of The Auto Club Group (ACG), the second largest AAA club in North America.  ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.

Wisconsin’s largest technical college and the most diverse two-year institution in the Midwest, Milwaukee Area Technical College is a key driver of southeastern Wisconsin’s economy and has provided innovative education in the region since 1912. Approximately 50,000 students per year attend the college’s four campuses and community-based sites or learn online. MATC offers affordable and accessible education and training opportunities that empower and transform lives in the community. The college offers 200 academic programs; nearly 400 transfer options leading to bachelor’s degrees; and a School of Pre-College Education that assists people to complete high school, prepare for college or enter the workforce. Overwhelmingly, MATC graduates build careers and businesses in southeastern Wisconsin. The college is accredited through the Higher Learning Commission, the national standard for academics and student services.


Nick Jarmusz
phone: 608-828-2495

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