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February 17, 2016
The Charmant Hotel to Receive AAA’s Four Diamond Award
LA CROSSE, Wisc. (February 17, 2016) – The Charmant Hotel will be honored with the coveted AAA Four Diamond designation during a brief ceremony at the hotel on Thursday, February 18, 2016 at 10:00 a.m. This is the first time that The Charmant has attained this prestigious rating, and it is the only Four Diamond rated property in western Wisconsin.
Hotels at this level are committed to providing every guest with a personalized experience and attentive service in comfortable, high-quality surroundings, according to AAA. They typically offer an extensive array of amenities and guest services.
The Chamant Hotel is part of a select group of establishments within North America. Currently, just 1,587 hotels hold the AAA Four Diamond Rating.
“We are honored to receive this recognition acknowledging our staff’s dedication to exceeding guest expectations,” General Manager Sean Castady says. “We are proud to be recognized as a AAA Four Diamond hotel and are committed to providing a premier travel experience devoted to showcasing the thriving local La Crosse community.”
“AAA is pleased to recognize The Charmant as a Four Diamond hotel,” said Nick Jarmusz, director of public affairs for AAA Wisconsin. “To maintain the exceptional standards required for this rating on a daily basis is an outstanding achievement. AAA Four Diamond establishments are attentive to guests needs and consistently deliver memorable travel experiences.” 
About AAA Inspections
For 80 years, AAA has used professional inspectors to conduct in-person property evaluations. AAA offers the only rating system using comprehensive, on-site professional hotel and restaurant evaluations guided by member priorities. With a far greater inventory than any other rating entity, AAA’s rating system covers the United States, Canada, Mexico and the Caribbean.
Travelers can find Diamond Rated establishments and inspector insight in AAA’s trip planning products: the AAA Mobile® app, the online  TripTik® Travel Planner mapping and routing tool, searchable online Travel Guides and AAA TourBook® guides available to members at AAA/CAA offices.
As North America’s largest motoring and leisure travel organization, AAA provides more than 55 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at
About The Charmant Hotel
Opened in September 2015, The Charmant Hotel is the restoration of the 107-year-old former Joseph B. Funke candy company and is owned by Weber Holdings Founder Don Weber. This marks the second property managed by Aparium Hotel Group in Wisconsin. The 67-room, upscale lifestyle property is the first of its kind in La Crosse, and embraces locals and visitors alike, with premium guestrooms, a range of inviting food and beverage options, accommodation for special events and meetings, and plenty of space to simply sit and enjoy the city’s newest “old” gem. Charmant, which translates to “charming” in French, is also a nod to the name of a premium line of chocolates produced by the resident candy company. The dual meaning reflects the hotel’s enchanting appeal and the team’s dedication to preserving the historic building’s heritage. To book reservations, please visit The Charmant Hotel can also be found on Facebook, Twitter, and Instagram.
About Aparium Hotel Group
Aparium Hotel Group is a company founded and controlled by experienced professionals in hotel development, management, and marketing who hold the belief that great hotels are a destination sought out by travelers and a favorite place for locals – a philosophy Aparium calls Translocal Hospitality. Aparium’s passion and expertise centers on independent hotels and resorts in distinct cities and unexpected resort destinations. Each locale is built on the belief that it should be a brand in and of itself – a true celebration of independent identity and a product of its setting. The company is committed to and engaged in a visionary partnership with independent hotel owners who are intimately knowledgeable of their communities and, as such, view their properties as a source of pride. By fostering collaboration, Aparium delivers measurable and sustainable return on investment with transparency and accountability at all stages of operation. Aparium Hotel Group properties include: The Iron Horse Hotel in Milwaukee, WI; The Charmant Hotel in La Crosse, WI; Hotel Covington in Covington, KY; and The Foundation Hotel in Detroit, MI. The group currently has several additional projects underway to be announced in the coming year. For more information about Aparium Hotel Group visit,
About Weber Holdings
Weber Holdings (102 Jay St., Suite 400, La Crosse, WI) is a leading real estate development company in Western Wisconsin. The company is responsible for many of La Crosse County's major development and redevelopment projects and have forever changed the downtown La Crosse skyline.  Weber Holdings is led by President Don Weber and Vice President Nick Weber. In addition to the firm's industry changing projects, Weber Holdings has a long-standing commitment to economic development, job creation, and a proven track record of forging lasting public and private partnerships.  The company is deliberate in its approach and reliable in its commitments.  For more information about Weber Holdings, inquiries can be directed to


Nick Jarmusz
phone: 608-828-2495
Danielle Giuliano
Wagstaff Worldwide


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